Kashmir University Notes BCOM 4th Semester

Kashmir University Notes BCOM 4th Semester - E-Commerce

These Notes are Created By Highly Qualified Professor

UNIT

Meaning of business:-

A business (also known as an enterprise or firm ) is an organization engaged in the trade

of goods , services , or both to consumers .

Meaning of business:-

A general term that refers to any type of business activity on the internet, including

marketing, branding, and research.

Branding: - The process involved in creating a unique name and image for a product in

the consumer’s mind, mainly through advertising campaigns with a consistent theme.

Commerce: - The buying and selling of products and services between firms, usually in

different status or countries.

E-commerce: - e-commerce means buying and selling of products or services over

electronic systems such as the internet and other computer networks.

Difference between E-business and E-commerce:-

In both cases , E stands for “Electronic networks “ and describes the applications of

Electronic network technology – including internet and electronic data interchange

(EDI) – to improve and change business process .